Sometimes, “WTF?” seems like the only appropriate response.

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Blizzard Tried to Embed a Giant, Fake Axe in the Side of its Office Building

By Nathan Grayson on at

Blizzard tried to embed a giant, fake axe in the side of its office building. The company commissioned a massive replica of Gorehowl, an axe from World of Warcraft, for an ad display. Afterward, Blizzard considered plunging it into its building in Irvine, California as decoration, I learned while visiting the Blizzard campus for an event today. Unfortunately, the Irvine Company wouldn’t allow it.