A number of European games industry trade bodies have united for an event being billed as the "Eurovision of games." The EuroPlay Games Contest will take place during Gamescom, and will feature representatives from seven organisations, including The Association for UK Interactive Entertainment (UKIE).
UKIE's partnering up with seven other trade associations from Poland, Czechia, Romania, Serbia, Latvia, the Flemish Games Association, and Australia, which continues to piggyback inexplicably on the back of Eurovision. Each body will nominate an unreleased game from their region to represent them, with the winner being determined in "a Eurovision-style" contest on Twitch at the end of August.
The UK entry will be decided shortly before the event itself, as 15 developers pitch their unreleased games, with a public vote determining which title will move on to the final on August 28.