Nintendo Could Be Stepping Back from Mobile Gaming

By Alistair Jones on at

Nintendo is reportedly planning to reduce its mobile efforts after recent releases have failed to match the success the company has found elsewhere. A report from Bloomberg suggest that disappointing revenues have encouraged Nintendo to scale back significantly.

Data from Sensor Tower (via VGC) suggests that Fire Emblem Heroes is Nintendo's most successful mobile title by a significant margin. While Animal Crossing: Pocket Camp and Dragalia Lost also account for decent mobile spend, other games, such as Super Mario Run and Dr Mario World have failed to encourage fans to spend money. In recent months, while many mobile games have seen spikes in usership (Pocket Camp is up 45 per cent), Super Mario Run has seen players fall by more than 10 per cent.

Bloomberg suggests that Nintendo has "never been fully comfortable" with the mobile market, and has previously asked developers not to force players to overspend in games, to avoid harming its overall brand. As a result of the decision to scale back, the company is likely to reassess its previous commitment to publish two or three mobile games a year, with Isao Moriyasu, the president of Nintendo’s mobile partner DeNA, suggesting that the company's next game is unlikely to release until next Spring.