Who'd have thought we'd get here, hey? After that disastrous first trailer, who would have suspected that the Sonic the Hedgehog movie would not only be actually-not-that-bad, but would be on track to become the most successful videogame movie adaptation ever? Not me, that's for sure.
According to Variety, Sonic opened to $57 million (£43.7 million) in the North American box office over its first weekend, with a global taking of $100 million (£76.7 million). Sonic's opening day and opening weekend totals are both slightly higher than those achieved by last year's Detective Pikachu, which had previously held the record for a videogame movie. In the end, Ryan Reynolds and pals made a total of $430 million (of which about £13.6 million, around four per cent, came from the UK), meaning $500 million might not be out of Sonic's reach.
Personally, I'm not all that surprised to learn that Sonic is making bank: a well-established IP with a hand (if unintentional) viral marketing campaign behind it was always likely to make its money back. I'm more astonished by the fact that people seem to think the film is actually good. I'm yet to banish that initial design from my nightmares, and given the quality of many of most of the last decade's mainline Sonic games, to see the film sitting at a relatively respectable 63% on Rotten Tomatoes has come as something of a surprise.