Because it’s All-Star weekend in the NBA, and because that’s traditionally been a time for companies related to basketball to show off some cool stuff, Jordan and Xbox have decided to team up and make a console that nobody can actually buy.
This kind of thing isn’t new, particularly for Microsoft who seem 1000x more keen for these PR stunts than in actually releasing limited edition consoles. The only way you’ll get one of these is to enter a competition.
Which is a bit of a shame, because as these kind of collabs go, this one’s pretty good! While the all-red colour scheme on the controllers might initially look a little boring, the leathered pattern on both the pads and the console is a nod to the Jordan 3 “Red Cement”, an absolute classic shoe that hey, whaddya know, is being re-released by Nike this weekend.