Real-Life (and Totally Unofficial) Mario Kart Ordered to Pay Nintendo Over £350,000

By Brian Ashcraft on at

In Japan, Nintendo has won an intellectual property infringement court case against go-kart operator Mari Mobility (the company formally named Maricar).

Mari Mobility was found guilty of infringing on Nintendo’s intellectual property. The go-karting company’s original name resembles Mario Kart, and it also has offered Nintendo-themed costumes for customers to wear.

“Unrelated to Nintendo,” was written on Mari Mobility’s karts. More recently, the company has rebranded its service as Street Kart, providing superhero-themed outfits. The official site reads:

We at Street Kart is providing our service as usual. Street Kart is fully complied [SIC] through local governing laws in Japan. Street Kart is in no way a reflection of Nintendo, the game ‘Mario Kart’. (We do not provide rental of costumes of Mario Series.)

The service has been a popular tourist attraction. There have, however, been incidents of tourists crashing these karts.

Nintendo was originally awarded 10 million yen (£70,000), but Mari Mobility unsuccessfully appealed, and according to Inside, the latest verdict has increased the amount to 50 million yen (£352,250).

In an official statement, Nintendo said it would continue to take steps against violation of the intellectual property and brands it has worked hard to establish over many years.

Featured image: Official Site