TikTok Owners Are Getting Into Mobile Gaming

By Alistair Jones on at

The people behind TikTok, the video app that's a bit like Vine if it were somehow both a little bit worse and a little bit better, is getting into gaming. According to a report from Bloomberg, owner ByteDance Inc is preparing to challenge some of the world's biggest mobile developers.

ByteDance is said to have spent several months acquiring studios and distribution rights, building up a team of more than 1,000 staff. The company's first two games are said to be releasing later this spring.

If you're not familiar with TikTok, then I'll have to assume you've been living under a rock since mid-2018. The app, which allows people to stitch together footage, has become increasingly popular across multiple other social media platforms, totalling more than 1.65 billion downloads since its launch in 2016.

ByteDance's video platforms have previously played host to a few casual mobile games that have mainly subsisted on advertising revenue. Now, however, the company is attempting to muscle in on territory occupied by major developers like NetEase and Tencent, who own some of the biggest games in the world thanks to their mobile and PC ventures. Exactly what ByteDance's efforts will look like remains to be seen, but they are likely to use in-app purchases as their main source of revenue.