Earlier this week, Bethesda announced Fallout First, a new premium subscription service for Fallout 76 that’ll set players who opt-in back by £11.99 a month, or £99.99 a year. Derided almost immediately, things have only got worse for Fallout First, as players dicovered that the private worlds it offered weren’t private, and their bottomless scrap boxes were deleting their hard-earned resources.
To add insult to injury, someone discovered that Bethesda had forgotten to register the domain for their new service, so they claimed it for themselves. Now, the website falloutfirst.com is running a lengthy advert for a service it wittily refers to as ‘Fallout Fuck You 1st’.
The first two sentences alone are a rather full-on assassination of both game and product: “Ever since Fallout 76 launched, we have consistently done nothing to improve and evolve the experience based on your shitty feedback. That’s why we’re excited to launch Fallout Fuck You 1st, a premium ass pounding membership that offers something dumbass players have been asking for since before launch,” referring in that instance to those aforementioned ‘private’ worlds.
If you think the above is bad, the rest of the website is borderline unprintable. What I particularly enjoy about it, however, is the author getting angry at features they didn’t even realise existed: one subtitle reads “Icons & Emotes pack - Seriously? This is a main feature?!?”
This wonderful bit of advertising closes with “as with everything we do for Fallout 76, we will continue to think of our bleeding bottom line first, ignore your feedback and improve the pay to win services over the months and years to come, so please shut the fuck up and take it!” At no point is this an even remotely good look for Bethesda, so it'll be interesting to see what happens to the site over the next few days.