The American artist Kaws has once again teamed up with Japanese clothing chain for a series of shirts that were released worldwide. In China, clips show all hell breaking loose.
— 开坦克 (@xcaiticx) June 2, 2019
Footage circulating online shows people rushing the stores, even dropping their mobile phones as they raced towards the store, pulling shirts off mannequins (and pulled the arms off mannequins to remove the shirts) and getting into fights over the desirable £13 tops.
According to What’s on Weibo, the hashtag “#Everybody Kaws” (#全员kaws#) has 140 million views on Weibo, China’s version of Twitter.
Global Times reports how rumours circulated that this would be Kaws’ last collaboration with Uniqlo. The release was met with long queues around the world, with shoppers snapping up everything they could.
UNIQLO x KAWS
in China pic.twitter.com/3i2FWEEbZS
— メビウス (@sho_ai627) June 3, 2019
— ? (@Danialmohdnor) June 3, 2019
The KAWS x UNIQLO launch was MADNESS ? pic.twitter.com/jKbj4IoRvc
— The Sole Supplier (@thesolesupplier) June 3, 2019
中国のKAWS x UNIQLOの争奪戦ヤバかったですね…とりあえずコメント欄にハイライトまとめときますね✖︎✖︎ ︎ pic.twitter.com/cN9dLTWZpo
— Kei@ ニューヨークなう (@gmnyc_k) June 3, 2019
— ? (@atmajivva) June 3, 2019
Short videos on Chinese social media went viral as they depicted shoppers shoving, wrestling, and fighting to get the latest T-shirt from Japanese fashion company #UNIQLO. #KAWS (Video: PearVideo) https://t.co/ZE8OpmNYzI pic.twitter.com/fG6glBawZC
— Global Times (@globaltimesnews) June 3, 2019
— 紗 (@s_sha8) June 3, 2019
People are fighting over the Kaws x Uniqlo in China pic.twitter.com/eA5hgcwmHk
— Lynux (@LynuxSole) June 3, 2019
— SCMP News (@SCMPNews) June 4, 2019
According to That’s Mag, however, the shirts have been going for up to four times more on Taobao.
I get it. This is a hyped release. People are excited. People want these shirts. But next time, hopefully, Uniqlo can release them in a way that doesn’t lead to fisticuffs.
Featured image: Screenshot: UNIQLO ユニクロ