Nintendo's President Says It Won't Announce New Hardware at E3

By Rich Stanton on at

As first noticed by Bloomberg, Nintendo president Shuntaro Furukawa has told Japanese reporters that Nintendo won't, as had been rumoured, be announcing any new Switch models at this year's E3. The Wall Street Journal reported earlier this year that two new models were planned, before Japan's Nikkei newspaper reported that a new and more portable-focused Switch model is slated for release later in the year.

Well, that may still be the case. But Mr Furukawa says you won't be seeing 'em at the LA showcase:

“As a general rule, we’re always working on new hardware and we will announce it when we are able to sell it,” Furukawa told reporters in Osaka. “But we have no plans to announce that at this year’s E3 in June.”

Regardless of all the rumours swirling around, it should be pointed out that this isn't necessarily much of a surprise. Nintendo's strategy over the last decade has moved much more towards direct communication with consumers, and less so towards following the industry's own calendar of showpiece events. The Switch was announced simply with the release of a video onto the internet, after all.

While the Switch continues to sell well, Bloomberg notes that Nintendo just missed its sales projections for this year: and we know from past experience that the Kyoto wizards simply love to iterate upon hardware, and particularly their portable hardware. You won't be seeing any of that at E3, but don't rule out seeing something before the end of the year.