Peter Moore is in some ways the archetypal 'local boy done good', a Scouse native who rose to become a top suit in the video game industry (most recently as head of EA Sports), before electing to return to his boyhood team as chief executive. But Peter's not happy, no sir. It's those damn millennials you see. What they should be doing is forking out £60 on a Saturday to watch a bunch of overpaid posers kicking a ball around, but these easily-distracted loafers seem to prefer more modern forms of entertainment.
Speaking to the Arabian Business magazine (thanks SportsPro) Moore explained the dastardly threat that honest businesses such as Liverpool F.C. face from these digital upstarts.
“90 minutes is a long time for a millennial male to sit down on a couch. When I look at viewing and attendance figures of millennial males, I’m concerned as a chief executive of a football club that relies on the next generation of fans coming through.
If we don’t build technological prowess as a club we will lose them. There’s so much pressure on time now and only 24 hours in a day... there are only so many hours to play Fortnite.”
Butter wouldn't melt in this guy's mouth! I especially like that he resisted the temptation to name, say, EA Sports' FIFA, and went in studs-high on Fortnite. This may be anecdotal but, speaking as a millennial male, Moore also has no idea how high my tolerance for couch-lolling is. It does seem queer that the focus here is on the alternatives to football, rather than the more obvious fact that a ticket to Anfield, with the best will in the world, doesn't represent very good value-for-money.
Moore also went on to talk about micro-targeting, a practice that ball-loving Scousers will soon be very familiar with.
“That’s something I learned in video games. I can push you all kinds of stuff on particular players, but if you’re only interested in Mohamed Salah, and I don’t know that, my outreach is wasted.
You might like Gini Wijnaldum. The more we learn about you, the more we can push Gini Wijnaldum stuff that you’ll click or engage. The key is that I need to know who you are.”
Who the hell? Never mind: it looks like Liverpool will win the league this year, so I can't be too snarky about their extremely good team. And funnily enough I am interested in Mo Salah, if only because he inspired this exceptional song.
Anyway, is Fortnite really stealing fans from Liverpool? I doubt it, but am looking forward to seeing the new Liverpool Llamas in the club shop.