Earlier this year, Sega launched its own taiyaki stand. Taiyaki is a classic Japanese fish-shaped snack typically filled with sweet red bean paste or custard cream. Screw fish, Sega is going to sell ones shaped like its logo.
Sega’s taiyaki stall is located in Tokyo’s Ikebukuro and is called “Sega no Taiyaki” (Sega’s Taiyaki).
— NAOMI@スクフェス感謝祭両日 (@naomisbar) August 3, 2018
Here is the previously released standard fish-shaped taiyaki from Sega.
— 町田裕 (@hiro_matida) August 2, 2018
According to Sega, it took around half a year of trial and error to make the logo taiyaki happen. A special iron plate had to be developed to accurately reproduce the company’s logo.
The backside of the Sega taiyaki has the Sega Group’s corporate slogan, which translates as “Creation is life.”
Sega has already sold character taiyaki. Expect more in the future!
— 迷犬ホームズ@かんかん?リトリト? (@1974holmes) July 24, 2018
— チョコレート電車@3日目東S-07a (@chocoden) July 31, 2018
The Sega logo taiyaki goes on sale August 8 and will be available with either a red bean paste filling or a “premium cream” filling with vanilla beans.