Money has been finding its way into the cosplay community for years now, but usually it’s been in the form of sponsorships or paid appearances, not — as Arby’s has just done — directly joining in on the fun.
The company — which specialises in fast food and nerd jokes on Twitter — worked with cosplay costume and props builder Volpin Props to construct a Nightmare statue from Soulcalibur that stood a very impressive 7’8”.
With the goal of showing it off at Anime Expo, the catch was that the outfit was made almost entirely out of Arby’s packaging.
I can already sense the comments in response to this: that this is gross, that cosplay is an amateur hobby and that The Brands have no business here.
To which I’d reply: The Money is already in cosplay, and it will only get worse, so the best you can hope for is when A Brand at least understands enough to work with an established community star.