EA Deletes Insensitive Battlefield 1 Tweets

By Julian Benson on at

EA's marketing department has rapidly ended a social media campaign called #JustWW1Things after people pointed out it turning World War 1 into a meme is a tad insensitive.

People on social media quickly pointed out that trying to turn World War One into light-hearted memes was insensitive, it is after all a conflict in which over 17 million people died and a further 20 million were wounded.

The most egregious tweet was this one featuring soldiers being torched alive:

While EA has now deleted the tweets that were part of the campaign, the hashtag lives on. Though, most of the tweets at the moment are pointing to the horror of the conflict:

Hopefully other developers will look at this and learn from EA's mistake.