Big Pharma's Expansion Allows You to Get Your Hands Dirty

By Ian Dransfield on at

First up, it’s not an April Fool’s. Second up, there’s an expansion coming for strategic pill simulator Big Pharma: Marketing and Malpractice.

The DLC adds a few new features centred around marketing and selling your new wonder drug – not least of which through your executives, who can:

  • Offer doctors free gifts to increase sales but at the risk of receiving bad publicity.
  • Oversee clinical trials (and fudge the results!) to give permanent bonuses to your products, but there's a catch, poor results will drag your product's rating through the mud.
  • Run disease awareness campaigns to convince the public that they're sick, and that you've got the drug to cure them.

There's some other stuff too - check the trailer for worrying details:

The expansion hits April 26, costing £4.79.