First up, it’s not an April Fool’s. Second up, there’s an expansion coming for strategic pill simulator Big Pharma: Marketing and Malpractice.
The DLC adds a few new features centred around marketing and selling your new wonder drug – not least of which through your executives, who can:
- Offer doctors free gifts to increase sales but at the risk of receiving bad publicity.
- Oversee clinical trials (and fudge the results!) to give permanent bonuses to your products, but there's a catch, poor results will drag your product's rating through the mud.
- Run disease awareness campaigns to convince the public that they're sick, and that you've got the drug to cure them.
There's some other stuff too - check the trailer for worrying details:
The expansion hits April 26, costing £4.79.