“Who literary?” “Joe infused strikes with cheese zest”? I do not know what is happening here.
(It actually got the money, raising over $10,000 with only (hrm) 57 backers).
But...I also don’t know. Is it machine-translated? A very high-level joke? An innovative new concussion simulator? A pastiche of buzzwordy trolling nonsense-marketing to cause such confusion that people simply have to share it and spread the word despite its meaninglessness? All four and more?