What Even is This Kickstarter Trailer?

By Luke Plunkett on at

“Who literary?” “Joe infused strikes with cheese zest”? I do not know what is happening here.

I mean, I do. I think. It’s a trailer for Embers, a King of Fighters fan film that was last month asking for Kickstarter money (thanks, LiK @ NeoGAF).

(It actually got the money, raising over $10,000 with only (hrm) 57 backers).

But...I also don’t know. Is it machine-translated? A very high-level joke? An innovative new concussion simulator? A pastiche of buzzwordy trolling nonsense-marketing to cause such confusion that people simply have to share it and spread the word despite its meaninglessness? All four and more?