Surveying 1,949 gamers, Broadband Genie found that a surprisingly high 55 per cent of players are discouraged from purchasing games at all, thanks to the size of game downloads and patches.
It's less surprising when you consider the fact that a lot of people still don't have broadband with the sort of speeds that can download today's rather whopping games in anything approaching a decent amount of time.
For example, up until very recently I was still limited to a 3Mb connection, which meant downloads of, say, Destiny and all its patches, updates and expansions has added up into over 40GB of my hard drive and days of waiting. I totally get why some would be put off.
Other reasons factor in as to why some are put off by digital purchases – the lack of actually having a physical disc being one biggie. Again, totally understandable given with a box and disc you have the potential to re-sell, while with digital you're saddled with the game forever.
In fact, only 38 per cent of respondents said they'd bought something from a digital store in the past 12 months. But then I'm a fool who buys way too much off PSN, Steam and Xbox Live.
The 28 per cent of those surveyed who say digital stores offer the best value, however, have to have been PC-only gamers, because lord knows PSN, Xbox Live and Nintendo's eShop do not offer good value on anything other than sales.
Considering it's a big pile of marketing-y survey stuff made to promote an ISP comparison site, it is genuinely interesting to see these stats.
You can see the full results and more graphs over on the Broadband Genie site.