Dying Light was bought by seven million people – and pirated by a further three million. That's 30 per cent of the players being of the less-than-legal variety, fact fans.
A recent interview over on the Telegraph had Pawel Marchewka, CEO of Techland, revealing the numbers – and they're surprisingly high I have to say.
All the same, Marchewka doesn't seem phased by the number of people playing his studio's game illegally:
With this new version we're hoping that people will come to the legal version. We have finances for the next project, so it's fine, they still enjoy the game. The most important thing is that the game is very popular.
I can honestly say we are happy with the results, also with the number of players and the general perception of the game. It's one of those times I can say it's been a great success and I think we made a lot of good decisions.
That's... refreshingly positive compared to what you usually get with doom-and-gloom, end-of-all-everything reactions when it comes to piracy. While he would prefer people pay for the game, so Techland gets some money, he's happy that the studio has enough to make more games and that people are enjoying the game, regardless of how they procured it.
Dying Light: The Following is out now, and Kirk really liked it a lot.
(Disclosure: I helped out a bit with Dying Light and the Following before their respective releases, meaning money exchanged hands between Techland and myself. That doesn't impact my reportage of the above facts, just something to state for the record. I offer zero professional opinion on this series.)