EA Boss: 'Game Dev Can't All Be White Men'

By Ian Dransfield on at

Peter Moore has been chatting up EA's hiring policies - notably in relation to the company's approach to putting more women in management positions.

Speaking with Fortune, the EA COO discussed how opportunities for women are improving with each passing month. In fact, a number of EA's biggest franchises are now helmed by women, rather than the seeming industry-standard of white dudes.

"We’ve gone from the personification of what we believe women should look like in a video game, to actually involving women in making video games," Moore explained, "To today where at Electronic Arts we have some of our most powerful franchises overseen by women who manage hundreds of men.”

Those series include the likes of the Sims' Rachel Franklin, Amy Hennig's work as creative director on Visceral's Star Wars games, Jade Raymond's move to EA, Sara Jansson's executive producer role on Mirror's Edge Catalyst and a bunch of others.

Moore even name-checked Gamergate, pointing out the loosely organised hate campaign has had a tangible effect on EA's hiring policy. In that it's made them double down on the diversity and inclusivity policy the company has already followed for a number of years.

"We all need to step back sometimes and think about the environments we create for our people, the opportunities we create for people internally, and equally importantly how you bring new blood into the company.

"It can’t all be white males. As a result, I think that hiring managers at EA over the last couple of years have had a sharper focus on diversity. I know that my teams around the world have. If there’s been any benefit to Gamergate, whatever Gamergate is, I think it just makes us think twice at times."

Coupled with EA's move to bring women into FIFA, finally, and it all looks pretty nice. Baby steps, but nice ones. Honestly, it doesn't sound like a company worthy of winning the 'worst in the world' award twice running.