FIFA World was meant to be the football game that brought down the walls between us all, uniting us on an equal playing field (which was also on a playing field in the game). It didn't matter if you didn't have a console or high-spec PC, you could play this free-to-play online version of the game.
As of July 14, though, nobody will be able to play FIFA World. The game's 18-month beta period has shown those who make the decisions at EA Sports that this isn't a project it can justify continuing with.
The announcement on FIFA World's official site said:
After a beta of nearly 18 months, an enormous amount of feedback and some great times with our players, we just didn’t have the momentum to bring the game to a full commercial launch.
Existing players will be able to spend any remaning FIFA points they have in their account, but you won't be able to purchase any new ones; I'd assume any that are left when the game shuts down are gone forever.
You also won't be able to register a new account, so those of us who wanted to actually try FIFA World for the first time now we've been reminded it exists – ironically via notice of its closure – are out of luck. Darn.
The news of the closure goes hand-in-hand with that of other EA F2P titles being shut down, some of which have made us quite sad.