Microsoft: Xbox One Sales Behind PS4 Because People Like Xbox 360 Too Much

By Richard Wordsworth on at

Proving that marketing people can literally find a positive spin for anything, Microsoft's marketing chief and strategy officer Yusuf Mehdi has said that the PS4's sales lead over the Xbox One isn't down to the Microsoft box's higher launch price, formerly compulsory inclusion of Kinect or lingering negativity from its scrapped used games and always online policies. Instead, he says it's because people are enjoying their 360s so much that they see no point in upgrading.

"It’s hard to really assess the gap in sales," Mehdi told Forbes. "[but] people have been more satisfied with the Xbox 360 than the PS3, so in that respect people have less of a need to upgrade in the short-term due to regular updates for the Xbox 360."

Mehdi also defended the inclusion of the Kinect with every Xbox One at launch, saying that it was "the right call" and that "[at] the beginning of a new console generation, you’re trying to set the bar for a new experience, and I think we did that with Xbox One". He also said that the decision to sell the Kinect separately from June was a "decision made in conjunction with [Microsoft's] games publishers and entertainment partners". Although perhaps not in conjunction with Zumba Fitness developer Zoë Mode.

I guess all 7 million people who've bought a PS4 must be really upset with their PS3s, then?

You can read the full Forbes interview with Mehdi here.