In anticipation of Call of Duty: Black Ops 4's release on October 12, the Call of Duty brand has launched a wave of adverts that lean into what the community has been doing during the various betas this year. They’re funny!
These videos, tagged with #CODNation, are made up of community created content that has been curated by the Call of Duty advertising machine. My immediate gut reaction to “community-created content” is that these things are going to be chock full of memes that no one will understand, but this first wave of approved Black Ops 4 content is solid enough that they deserve a watch.
The official Call of Duty account tweeted out a video where Post Malone does some silly things to the tune of his own track. Look at that animated head go.
— Call of Duty (@CallofDuty) September 30, 2018
But that’s not even close to the best one. “Choppers Need Love Too” is a nature documentary through the lens of helicopters.
And “Hat Attack” features a semi-sentient cowboy hat that slays its enemies:
The official Call of Duty YouTube account has uploaded eight of these videos so far. The best ones are laugh-out-loud funny, and the worst ones elicit at least a chuckle.
Of course, as people begin making these outside of the Call of Duty approved videos, it is almost guaranteed that the charm is going to wear off. But for now, in this moment, I appreciate this goofy advertising strategy.