If you're a dedicated Pokémon player, be it the main RPG entries or Pokémon Go, you're likely aware of the eternal hunt for Shiny Pokémon. Incredibly rare, and often only attainable as the result of luck, events, or a very specific series of events carried out, Shiny Pokémon don't have any special effects or power in battle, but feature unique colour palettes that make them highly collectable and sought after.
Shiny Pokémon are a status symbol, a way to show off to your other trainers by beating them down with a creature that's green instead of yellow, and had a shiny glint to it. However, it sounds like soon Shiny Pokémon may not be the height of rarity any longer.
As spotted by twitter user @Pokexperto, Game Freak and Creatures have registered a new trademark – for a Japanese term that seems to translate as "Ultra Shiny".
Nintendo, Creatures Inc. y Game Freak registraron la marca ウルトラシャイニー (Ultra Shiny) pic.twitter.com/T8ohmsKQTJ
— Poké✘Perto (@pokexperto) April 20, 2018
While there's no confirmation on the context of this trademark, it could well be in relation to the upcoming mainline Pokémon game currently in development for Switch. The game, which was announced at E3 2017, is likely decently into development, and it's possible we might get a glimpse of it this E3 in a few months. If so, it's possible the new trademark is in preparation for some kind of reveal.
Or, it might just be for some totally unrelated merchandise item. Maybe "Ultra Shiny" is going to be a term used to sell clear plastic glittery toy variants of Pokémon, we honestly don't know, but the prospect of an upgrade to Shiny Pokémon is alluring. Recent games have introduced methods to increase Shiny spawn rates, meaning they're no longer quite the 1:18,000 moment of shock and awe they once were. As a way to return to colour variants being truly rare, this could certainly be interesting.