We all know that over the past few years microtransactions have been growing in prominence within the games industry, but quite how much they're growing in importance can sometimes be easy to forget. A really striking example comes from Activision Blizzard's latest financial results, where it was revealed that more than half of their 2017 revenue was from small optional additional purchases.
During financial 2017, the company made $7.16 Billion in revenue, a record high for the company. Of that money, $4 billion came just from microtransactions.
It's important to note that Activision owns King, the people who make such microtransaction heavy mobile games as Candy Crush, but even without King's estimated $2 billion revenue, that still leaves another $2 billion in PC and Console microtransaction revenue, a slice of their income pie not to be ignored.
While the company did not discuss plans for future microtransactions, all of their games already push post launch content sales, and these figures suggest that won't be stopping any time soon.