In this week's "gaming PR does something over the top in order to get press coverage" news, Capcom is celebrating the release of Monster Hunter World by trying to encourage gamers to go out and hunt for verifiable evidence of Big Foot and the Loch Ness Monster. It's offering a £50,000 bounty to anyone who can provide conclusive evidence of the existence of one of ten long-rumoured monsters on a list it has compiled.
I'm going to be honest, if you can conclusively prove the Loch Ness Monster is real, with actual verifiable evidence, I think you might be able to fish around and find a better offer for your evidence than £50K, but it'd be a good start.
Capcom has hired Cryptozoologist Jon Downes to analyse any comprehensive evidence submitted, Director of The Centre for Fortean Zoology – the world's largest cryptozoological research organisation. Hunters have until the end of June to submit their evidence. If multiple people provide "comprehensive evidence" then the prize pot will be split. Capcom leaves the definition of comprehensive evidence up to interpretation, but if you can find the yeti then I'm pretty sure money won't be a huge problem afterwards.
Entries can be emailed to email@example.com.