Call of Duty: WWII’s Japanese poster campaign sure looks different. Instead of battle hardened troops, it features young folks in dark clothing, holding controllers and saying things like “I’ll do anything for my team.”
The posters look like they’re promoting anything but a WWII game.
In English, the Japanese advertising campaign’s slogan translates to “You cannot seize victory alone.”
Perhaps the game is being promoted this way because it deals with World War II? Though, it’s not like posters or adverts with military uniforms are banned, especially for video games or movies.
流石に老舗タイトルの広告がそんなダサくなるわけないだｒ ｺﾞﾛｺﾞﾛｺﾞﾛﾄﾞｼｰﾝ(椅子から転げ落ちる) pic.twitter.com/BV3Yq8M2RV
— りんかいさん(datto) (@rinkaisan) November 5, 2017
It’s hard to say why the new Call of Duty is being promoted like this, because nobody is going to buy this game on accident. Moreover, the reaction to it in Japan appears to be people making fun of these posters, calling them “dasai” (ダサい) or “dorky” or saying they don’t understand them. Some even think these adverts look like they’re for a funeral!
Sony’s behind-the-scenes look at the campaign, which features interviews with those on the poster, has way more dislikes than likes on YouTube.