Sony Not Interested in Another Portable Gaming Device, Says Boss

By Keza MacDonald on at

In an interview with Bloomberg at Tokyo Game Show last week, the head of the Playstation business said that Sony did not see much market opportunity in another handheld gaming device.

Andrew House, Global CEO of Sony Interactive Entertainment, said that Sony's efforts were being concentrated on delivering more services for PS4 instead. "The Vita experience was that outside of Japan and Asia, there was not a huge demand," he told Bloomberg. "The lifestyle shift toward the dominance of smartphones as the single key device that is always with you, was the determining factor."

This is unsurprising, as Sony's dwindling support for the Vita over the years did not exactly suggest enthusiasm for the handheld format. Sony has hidden Vita and PSP sales in amongst general Playstation hardware numbers in its quarterly reports for years now, but it doesn't take much detective work to determine that sales of Sony handhelds have dropped enormously since the PSP's peak in the mid-00s.

House went on to say that the Nintendo Switch's early success has not impacted on Sony's business so far: "The Nintendo device is a hybrid device and that’s a different approach and strategy... That draws me to the conclusion that they’ve really been additive to the business in the last year or so. We remain focused around a highly connected gaming experience and also coupled with having a great range of other entertainment experiences so you can reach multiple people on the big screen in the household."