Guile. Hair. Gel. It makes sense that the Street Fighter character would now be a hair product pitchman in Japan.
Guile is the new spokesperson for J-Gel from Yanagiya, a company that’s been making cosmetics since 1615.
The official site has a humorous interview with Guile in which he says nuggets like, “Dishevelled hair is connected to losing one’s composure. It’s not cool.”
Able to keep his hair in place with doing a somersault kick, Guile says the “Ultra Hard” type of J-Gel is his “partner” from now on.
Everyone should be relieved that Guile has finally found his ideal hair gel.