The first DLC addition to Dark Souls 3 will arrive on October 25th, Namco Bandai has announced. It's called Ashes of Ariandel. Here's the trailer:
It involves an entirely new, frozen area, as well as "new multiplayer features", weapons, and magic. Information that came from the Japanese press yesterday suggests that these "new multiplayer features" will be a specific PvP arena, for committed duellers.
Scenes from the trailer show a self-flagellating, undead-looking kingly figure in an abandoned grand building, a stern-looking woman with eyes covered, figures prostrate in prayer, as well as stag-knights and wolves guarding frozen vistas, plus a glimpse of those new weapons. And fire. LOTS of fire.