Trine's Marketing Manager Takes Responsibility for Fan Backlash

By Julian Benson on at

Trine 3 has not had a good launch. The game, which takes the series from its side-on roots into a fully 3D world, has received a lot of criticism from players for being too short and ending on an abrupt cliffhanger.

Developer Frozenbyte's marketing manager Kai Tuovinen and vice president Joel Kinnunen have released a video apology for not meeting players' expectations. Tuovinen says that “From the very beginning, we did intend on a game of this length".

“In hindsight," Tuovinen goes on to say, "I think our biggest mistake was that we did not let you all know that we had plans about splitting the game story into different parts, or that this would be a shorter game than, for example, the previous games in the Trine series."

"As head of marketing here, I have to bite the bullet. It's my fault," Tuovinen adds.

"We initially had a much longer story written and more levels planned, but to create what we envisioned, it would have taken at least triple the money, probably up to $15m, which we didn't realise until too late, and which we didn't have," Kinnunen wrote in a Steam update.

"Instead of rewriting the story completely so it would fit five levels of a shorter game we decided to stick with the original story that would then span over to other games in the future," Tuovinen explains in the video.

The future of the series is now in question because if Trine 3 doesn't become a success the team will not have the finances to continue.