Angry Birds Maker Lays Off 260 Staff

By Julian Benson on at

Rovio has announced that it will be laying 260 staff. Including the 110 staff let go in December, the company has lost 38% of its entire work force in the past year.

In a statement announcing the layoffs, chief executive Pekka Rantala said that “Rovio’s growth and eagerness to explore new business opportunities over the past few years have been exceptional. As a result, we did too many things.

“In our current financial condition we must now put focus on where we are at our best: in creating magnificent gaming experiences, in producing an amazing animation movie and in delighting our fans with great products.”

Earnings from Angry Birds toys and merchandise fell by 43.4% in 2014, which wiped out the earnings made from the 16.3% increase in earnings from its games.

Last month saw Rovio release Angry Birds 2 (which is, oddly, the 15th game in the Angry Birds series) and it's been downloaded more than 50m times since then. However, the cuts look to focus not on the game division but on the pushes Rovio made into the education sector. The company is streamlining to focus on games, merchandising, and film.

The Angry Birds movie is due out for release in 2016. If it's a success, it may see a new spike in sales of Angry Birds toys.