Here's Why People Chose the Console They Bought

By Leon Hurley on at

Consumer research group Nielsen has published some interesting results about why people bought a PS4, Xbox One or Wii U. See if you can guess.

The research, titled "top factors driving 8th generation console purchase by platform" yielded the following results for the three consoles:

Console-purchase-factors

There are no figures on the size of the group surveyed, or any statical relevancy info. There's also no details on how the research was carried out but looking at the answers I'm guessing it was multiple choice.

What is interesting is the placing of 'Faster Processing Power' as the number 3 reason for buying an Xbox One. At the risk of igniting a flame war here, that's literally not true: it suggests that the first place Xbox factor of 'brand' still has a powerful sway, and that many consumers aren't really clued up on the actual technical specs of what they're buying. (I'm basing this on the 'theoretical peak performance' of each system which is 1.84 TFLOPS for PS4 and 1.31 TFLOPS for XB1.)

Another thing the survey found out was that, unsurprisingly, most people weren't buying their first console, stating: "the vast majority of eighth gen owners are not newcomers to console gaming: nine in 10 have previously owned a seventh gen console."

Here are the stats for that:

lifetime-ownership

[NO STRANGER TO THE (VIDEO) GAME: MOST EIGHTH GEN GAMERS HAVE PREVIOUSLY OWNED CONSOLES - Nielsen]