Say you're a video game developer. You get one of those annoying email blasts from some corporate marketing firm that wants you to pay them for their vague services. You could ignore it. You could delete it. You could report it for spam.
Or, if you're Davey Wreden, creator of The Stanley Parable, you could respond in the best way possible, sending a series of not-so-subtle troll emails that somehow manage to keep this poor marketer responding, no matter how ridiculous they get.
Read this whole thing. Trust me—it's worth your time.